Xiaohongshu (XHS)

Navigating the
Red Palette.

Native Chinese content on Singapore's most influential lifestyle platform. We turn XHS trends into long-term brand equity for beauty, healthcare, F&B, and luxury brands.

Get Strategy Guide Our Packages
XHS Xiaohongshu Marketing
Platform Insight
XHS users save content 5x more than other platforms β€” building long-term brand discovery.
Content creator
Beauty products
Skincare lifestyle
Retail lifestyle
Influence Architecture

KOL/KOC Curation

We identify creators whose personal aesthetic aligns with your brand DNA, ensuring every partnership feels like a native integration β€” not an advertisement.

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Vetting for Brand Safety
Historical audit of content and audience sentiment to protect brand equity.
🎨
Content Co-Creation
Visual guidelines and creative briefs to maintain editorial standards across every post.
🌐
All Content in Chinese
Native Mandarin writing that resonates with XHS's audience. No translations β€” original Chinese content only.
Quantifiable Results

Performance Metrics

3:4
Native Image Ratio
12hr
Max Comment Response
5–10
Hashtags Per Post
100%
Chinese-Native Content
✦
"XHS users don't just scroll β€” they save, share, and revisit. Our focus on saves over vanity metrics builds lasting brand discovery that compounds over time."
Ethical Governance

Brand Safety
& Ethics

In the rapidly shifting landscape of social commerce, integrity is non-negotiable. We adhere to strict ethical standards that ensure your brand presence is effective and respected.

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Zero-Tolerance Bot Policy
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Transparent Disclosure Standards
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Platform Compliance Monitoring
🚫
No Price Mentions in Comments
100%
Compliant with the latest
platform regulations and
advertising standards.
Packages

Choose Your Tier.

Two tiers designed for XHS β€” from establishing your presence to scaling with KOL partnerships.
Starter
Establish your presence
8 Chinese-language posts per month β€” image and video notes, profile optimisation, content calendar, community management, and monthly performance reporting. Everything you need to get started on XHS properly.
Best for: Brands new to XHS, testing the Chinese-speaking market, beauty/F&B/education/healthcare
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Growth
Recommended
Scale with influence
16 posts per month with competitor benchmarking, KOL coordination support, advanced community management (30 mins/day), and deeper analytics. Built for brands ready to own their category on XHS.
Best for: Established brands, luxury/lifestyle, businesses with existing Chinese-speaking audience
Get a Quote

3-month minimum commitment. KOL/influencer management available as add-on (15–20% of KOL fee).

FAQ

Common
Questions.

Everything about our XHS management service.

Yes β€” XHS's audience expects native Mandarin content. We write everything in Chinese from scratch, not translated. This is critical for engagement and algorithm performance.
Beauty, skincare, healthcare, F&B, luxury, education, and lifestyle brands perform exceptionally well. If your target includes Chinese-speaking consumers in Singapore, XHS is essential.
No β€” mentioning prices in comments will get flagged by the platform. We use "私俑详情" (DM for details) instead. We also never post WhatsApp or WeChat links directly in content to avoid restrictions.
KOL coordination is included in the Growth tier. For full influencer management (sourcing, briefing, negotiation, reporting), we offer it as an add-on at 15–20% of the KOL fee.
XHS rewards consistency. Expect to see engagement growth within 4–6 weeks, with meaningful follower and save rate increases by month 2–3. The platform favours accounts that post regularly with quality content.
Yes β€” XHS works well alongside Meta Ads and TikTok as part of a Social Growth bundle. Clients who combine services get cross-package discounts.
Get Started

Ready for
小纒书?

Tell us about your brand. We'll create a tailored XHS strategy and recommend the right package for your market.

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βœ“ Native Chinese content βœ“ KOL coordination available βœ“ Platform-compliant