Meta Ads

Reach Them
Before They
Search.

Facebook & Instagram ads that find your ideal customers, build awareness, and drive conversions — from cold audiences to repeat buyers.

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Meta Ads Management
Full-Funnel Strategy

Cold. Warm. Hot.

We don't just run ads — we build a funnel that moves strangers through awareness, consideration, and conversion.

Cold Audience
Discovery
Reach people who've never heard of you. Interest-based and lookalike targeting to build your top of funnel.
Interest Targeting Lookalike Audiences Video View Campaigns
Warm Audience
Consideration
Re-engage people who've visited your site, watched your videos, or interacted with your page. Nudge them closer to action.
Website Retargeting Engagement Audiences Lead Magnets
Hot Audience
Conversion
Target people who've already shown strong intent — cart abandoners, form starters, repeat visitors. Close the deal.
Dynamic Retargeting Offer Campaigns Lead Form Ads
Creatives & Platforms

Scroll-Stopping
Content.

We create the ad creatives, write the copy, and manage everything across both platforms. You approve — we execute.

📘 Facebook Feed 📸 Instagram Feed 📖 Stories 🎬 Reels 🛒 Marketplace
🖼️
Static Images
Eye-catching single images and carousels designed for feed and stories.
🎥
Video Ads
Short-form video with hooks, subtitles, and CTAs optimised for mobile.
✍️
Ad Copy
Primary text, headlines, and descriptions — A/B tested for performance.
📊
Reporting
Monthly creative breakdown — top performers, spend, and next-month recommendations.
Our Process

Launch Fast.
Iterate Faster.

We move quickly — from pixel setup to live campaigns within the first week. Then we optimise relentlessly.
01
Week 1
Setup & Strategy
Pixel installation, audience mapping, campaign structure, creative brief, and objective alignment.
02
Week 1–2
Creatives & Launch
Designs, copy, and ad sets built. Client approval, then campaigns go live across Facebook and Instagram.
03
Weeks 2–4
Optimise & Test
Weekly budget pacing, creative rotation, audience performance review, and A/B testing on top performers.
04
Monthly
Report & Scale
Full report with spend breakdown, creative performance, audience insights, and strategy for the next cycle.
Packages

Two Tiers.
One Goal.

Whether you need always-on lead gen or full-funnel performance — we've got you covered.
Essential
Always-on lead generation
Your entry into Meta Ads — up to 2 campaigns with static creatives, audience targeting, weekly optimisation, and monthly reporting. Perfect for businesses that want consistent visibility and steady lead flow on Facebook and Instagram.
Best for: First-time Meta advertisers, single-product businesses, always-on traffic and leads
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Performance
Recommended
Full-funnel, faster CPA
Advanced campaign structure with cold, warm, and hot retargeting. Up to 4 campaigns, full A/B copy matrix, video and static creatives, mid-month check-ins, and a 30-minute strategy call. Built to iterate fast and drive down your cost per acquisition.
Best for: Scaling businesses, eCommerce, multi-product/service companies, agencies wanting better CPA
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3-month minimum commitment. Creative add-ons (photoshoots, videos, landing pages) available separately.

FAQ

Common
Questions.

Everything about our Facebook & Instagram ads management.

Google captures people searching for you. Meta finds people before they search — through interest targeting, lookalikes, and retargeting. Meta is better for awareness, visual products, and building demand.
Yes — static images and ad copy are included in both tiers. The Performance tier also includes video creatives. For photoshoots or additional creative production, we offer add-on packages.
We recommend a minimum of $1,500–$2,000/mo in ad spend for Essential, and $3,000+ for Performance. Higher budgets give the algorithm more data to optimise, which improves results faster.
Retargeting shows ads to people who already visited your website or engaged with your content. It's one of the highest-ROI tactics in digital marketing. The Performance tier includes full retargeting.
Not necessarily — you can run lead form ads directly on Facebook/Instagram. But a landing page dramatically improves conversion rates. We can build one for you as an add-on.
Absolutely — they work best together. SEM captures demand, Meta creates it, and SEO builds long-term authority. Clients who combine services receive cross-package discounts.
Get Started

Ready to Scale
on Social?

Tell us your goals. We'll recommend the right package and give you a free audit of your current Meta Ads setup.

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✓ Full-funnel strategy ✓ Creatives included ✓ Weekly optimisation