Privacy Policy

Last updated: March 2026

AdCendes ("we", "us", "our") is committed to protecting the personal data of our clients, website visitors, and partners in accordance with Singapore's Personal Data Protection Act 2012 (PDPA). This policy explains how we collect, use, disclose, and protect your personal data.

1. Information We Collect

We may collect the following types of personal data:

• Contact information: Name, email address, phone number, company name
• Business information: Industry, services of interest, marketing goals, budget range
• Website usage data: Pages visited, time spent, browser type, IP address (via cookies and analytics tools)
• Platform credentials: Access to ad accounts (Google Ads, Meta, TikTok, etc.) provided by clients for campaign management
• Communication records: Emails, WhatsApp messages, and call notes related to our services

2. How We Use Your Information

We use personal data for the following purposes:

• To provide and manage our digital marketing services
• To set up, optimise, and report on advertising campaigns
• To communicate with you about project progress, reports, and strategy
• To respond to enquiries submitted through our website or contact forms
• To improve our website, services, and user experience
• To comply with legal and regulatory obligations

3. Consent

By submitting a form on our website, engaging our services, or providing your personal data to us, you consent to the collection, use, and disclosure of your data as described in this policy. You may withdraw your consent at any time by contacting us.

4. Disclosure to Third Parties

We do not sell, trade, or rent your personal data. We may share data with:

• Advertising platforms: Google, Meta, TikTok, Xiaohongshu — solely for campaign management purposes using your own client-owned accounts
• Service providers: Hosting providers, analytics tools (e.g. Google Analytics), and email platforms — bound by confidentiality agreements
• Legal authorities: When required by Singapore law or regulation

5. Cookies & Tracking

Our website uses cookies and similar technologies to analyse traffic and improve user experience. These may include:

• Google Analytics (GA4) for website usage tracking
• Meta Pixel and TikTok Pixel for advertising retargeting
• Session cookies for basic website functionality

You can manage cookie preferences through your browser settings. Disabling cookies may affect your browsing experience.

6. Data Protection & Security

We implement reasonable security measures to protect your personal data from unauthorised access, alteration, or disclosure. These include:

• Secure storage of client credentials and account access
• Restricted access to personal data within our team on a need-to-know basis
• Use of encrypted communication channels where appropriate

7. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Upon termination of services, client data related to campaign management is retained for up to 12 months for reference, after which it is securely deleted.

8. Your Rights Under PDPA

Under the PDPA, you have the right to:

• Access your personal data held by us
• Correct inaccurate or incomplete data
• Withdraw consent for data collection and use
• Request deletion of your personal data (subject to legal retention requirements)

To exercise any of these rights, please contact our Data Protection Officer.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated date. We encourage you to review this page periodically.